I’m an infographic fan, mostly due to my very visual nature (read: short attention span), and MDG Advertising put one out there recently showing how travelers use social media and their mobile devices.
A couple of things that stand out to me on this one are:
- 18% of people surveyed used mobile device to book a hotel or flight.
- 50% use mobile to check flight status this year vs. 30% in 2011.
- 30% use mobile to check-in for a flight this year vs. 17% in 2011.
- Not surprising, 68% use mobile to keep in touch while on vacation.
Infographic by MDG Advertising
Hat tip: Tnooz
Related posts:
United Airlines Retweeted What?!
Interview With the Head of American’s Social Media Team
Some Airlines Understand the Power of Social Media, Some Don’t
I”m ashamed to admit this, but I’m so dependent on mobile devices that if you dropped me in a strange city without my phone, I probably wouldn’t survive.
@aadvantagegeek: Me, too!