I’m an infographic fan, mostly due to my very visual nature (read: short attention span), and MDG Advertising put one out there recently showing how travelers use social media and their mobile devices.
A couple of things that stand out to me on this one are:
- 18% of people surveyed used mobile device to book a hotel or flight.
- 50% use mobile to check flight status this year vs. 30% in 2011.
- 30% use mobile to check-in for a flight this year vs. 17% in 2011.
- Not surprising, 68% use mobile to keep in touch while on vacation.
Infographic by MDG Advertising
Hat tip: Tnooz