Advertising is an art and I always take a critical eye given my minor in marketing in college and additionally earned a Master’s in Marketing Communications. It’s impossible to create a campaign that everyone equally finds effective and appealing, but that’s just the way people are.
I recently posted a disagreement over on Matthew’s blog in that I’d prefer United Airlines begin to advertise their fantastic international premium travel experience hard product. Show me the product and I’d be more apt to buy it. He disagrees and preferred United’s “It’s Time To Fly” campaign saying, “the commercial I posted above makes me smile and it make me think – about my experiences on United and life itself.” Two different perspectives, both worth their merit.
I’d like to take a quick poll to find out which of the ads appearing below for United’s Economy Plus appeals to you more.
Personally, I think the large “More Space” arrow with the price point appearing in a larger font is more effective and therefore more appealing to me. The picture in the top ad to me looks like it might be advertising something else unrelated to the seat map on this page.
What say you?