Tag Archives for DMA.

United Awarded Marketer of the Year, Plus Some Insightful Nuggets

Last week, the Direct Marketing Association named United Airlines and Macy’s joint marketers of the year. Initially, the United nod had me scratching my head. But after reading a bit more of the background and realizing how different and specialized the email are that I receive now post-merger, I pretty much agree. They still have…

Continue Reading »