Non-U.S. airlines tend to invest more heavily in their amenity kits and the British Airways First Class kit reviewed below is no exception. For a better description of each category and the 7-point scale for scoring, please review my introductory post here.
Bag/Container: British Airways partnered with Anya Hindmarch to design the case for their First Class kits and it’s a gray Gladstone style bag embossed with the original ‘To Fly, To Serve’ coat of arms seen on British Airways’ aircraft tail livery present between 1984-1997. It’s made of sturdy leather and includes an Anya Hindmarch tag sewn into the inside of the self-closing bag (or “BAg” as is commonly used as a play on the BA airline code). Reusability is just average as the stiffness & moderate capacity is limited when compared to more flexible types of bags. Score: 6
Skin Care: The internal amenities are wrapped in a descriptive product information band, which contains full details of the REN skin care products. Sold here in the U.S. in Sephora stores, the kit contains separate hand & nail, face and eye creams along with a generous tube of lip balm. The creams are deeply hydrating, light in scent and feel, and contain an ample amount for a long-haul flight. My only minor complaint is the hand cream is just a touch oily, but I did notice it quickly absorbs after a minute or so. Even so, British Airways absolutely excelled in this category and deserves the full exceptional rating. Score: 7
Oral Care: A soft bristled nearly full size Dr. Harris & Co Ltd toothbrush is included along with mouthwash and a small tube of Marvis mint toothpaste. Both the toothpaste & mouthwash have security seals, which I always appreciate and the toothbrush’s plastic cover fits snugly after use. The mouthwash has an unusual aftertaste that I can’t identify and contained enough for only two rinses (not sure why I expect more, but I do). Nothing terrible, nothing stellar for this category and a package of mints would have been appreciated. Score: 5
Comfort Items: This is the first time I’ve encountered adjustable eyeshades (via a Velcro strip) and these are ultra soft and include a British Airways First logoed tag. Also incredibly soft are the socks that seem to be 100% cotton unlike some of the cheaper fabrics commonly seen in other amenity kits. The earplugs are also soft and comfortable, but I would have liked them contained in a separate case (a la Lufthansa) instead of sealed in plastic. Also provided to First Class passengers is a “night suit,” though I didn’t have one available for this review. Score: 6
Intangibles: The presentation of the case is impressive and it’s wrapped in a sturdy plastic band that denotes it as unused. It truly feels luxurious, ample and exclusive, but I was surprised there wasn’t a discount offer for REN products or some other type of exclusive notice to visit an online portal. Score: 6
Total score & comments:
As I would have expected, the British Airways First Class amenity kit emitted a sense of class & taste. The branding is appropriate without being overdone and I’m happy to have added it to my collection. Call me strange, but I also like the little touches like the socks being tied with a rafia band. It definitely earns the near perfect rating, so the final score of 6.0 is well deserved. Nicely done, British Airways!