A brief sampling of industry news that caught my attention today: Earlier this week, American Airlines offered a fast-track to elite status that was quickly removed by the airline after it became apparent that many non-targeted travelers were successful in registering for the campaign. AAdvantageGeek got the lowdown on whether those who signed up will…
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Frontier Airlines: If You Can’t Beat Them, Join Them
As many of you know, I typically focus on legacy airlines when reporting on news, but something shocked me earlier today by Frontier Airlines that warrants a post and apology for a tweet I sent out: My initial reaction was shock because I still hold Frontier in a class above Spirit and Allegiant, who basically…
Insightful Remarks From Spirit Airlines’ Chief Marketing Officer
Barry Biffle, Spirit’s chief marketing officer, spoke at the Association of Travel Marketing Executives conference today in Miami. I wasn’t there, but it sort of felt like I was reading Henry Harteveldt’s real-time Twitter updates from the event. Henry, if you don’t follow him, is a veteran airline and travel industry analyst working for Hudson…