I stumbled across this video from SpiceJet Airlines and thought it was a unique way to promote the hot meal options available on the low-cost Indian carrier. Avoiding cold meals on the undisclosed carrier he’s flying, the featured passenger’s stomach growls loudly as he reads “Stay Hungry, Stay Foolish” much to the annoyance of fellow passengers.

SpiceJet began operations in 2005 and currently operates a fleet of 26 next-generation Boeing 737 single-class aircraft flying to 22 destinations in India, Nepal and Sri Lanka. The airline doesn’t have a frequent flyer program (yet), but touts itself as “India’s most preferred airline” and even won a Skytrax award for best low-cost airline in the South Asia/Central Asia region in 2007.