Forbes today published its list of the world’s seven best first class amenity kits, and they’ve selected some decent and not-so-decent ones.
The article begins with:
Whether you’re the person who gives the airline amenity kit a cursory rummage before stowing it away or a hoarder who drools over deluxe eye masks and luxury cosmetics, the first class amenity kit is an essential part of luxury flying.
If you’re a regular reader of my blog, you know that I definitely fall into the hoarder category, though as a collector and airline enthusiast (I don’t drool over the cosmetics). 😉
Here’s the unranked list from Forbes, some with links to my Amenity Kit Review critique:
- British Airways: The author gives this kit praise, but correctly identifies the Anya Hindmarch bag as “too small and rigid for effective reuse.”
- Etihad Airways: The male version of this kit won the TravelPlus Amenity Bag Award in April this year.
- Emirates: Both the case itself and Bulgari skin care products definitely make this kit one of my favorites, too. And the female version I reviewed includes sniff boxes!
- Qantas: It features SK-II products, reportedly among the most expensive in the world. Oh, and by the way Forbes, drop the “u” from Quantas in your text description of the kit (*shivers*).
- Singapore Airlines: This kit is next up in my Amenity Kit Review series, and while the skin care products are deluxe, the bag itself looks disappointing.
- Cathay Pacific: A first class refresh is currently underway, which includes new female kits designed by Trussardi. The men’s kit remains the same Ermenegildo Zegna case as historically provided.
- Virgin Atlantic: What? While I don’t have this kit, its contents are pathetic when compared to the rest. I think Forbes added it simply because of the tablet case design (Turkish Airlines offers a far better one, though it’s for business class).
After my next couple of reviews, I’ll post an updated list of my top ranked amenity kits.
Which airline offers the best in your opinion?
– Follow Darren Booth on Twitter, @FrequentlyFlyin, for more airline, hotel and travel industry news, reviews and opinions.