Boy, American is really in the giving spirit lately. If the free Admirals Club passes weren’t already enough of a welcome surprise last week, this morning they emailed me yet another gift.
It’s a targeted offer with a dedicated link, so sadly I can’t post it to share with the masses, but I’m certain I’m not the only one to receive it. The fine print of the email reads, “This email was sent to firstname.lastname@example.org because you have recently attained AAdvantage Executive Platinum status.”
If you think about it, they’re really being smart marketers. Offering useful perks above and beyond what you already receive as a top-tier elite – especially being a new Executive Platinum – really helps build loyalty and drive future purchase decisions. And the timing of them arriving after receiving the EP credentials in the mail allows them to bring American top-of-mind again at this later date.
Thanks, American, for another fantastic gift!