In the odd chance you haven’t already heard, American unveiled their new livery and logo today. American will no longer be able to sport a polished aluminum look as some of the new fleet types on order are made of composite materials, including the Boeing 787 Dreamliner. And so, at 9:00 a.m. CST today, American did their big reveal online.
Twitter immediately became a flurry with reaction, most of which I saw was negative. I quite like the new look and it has grown on me even more throughout the day. Bold and modern, and it will certainly stand out at the airport. My only suggestion would have been to use the same blue color used throughout for the lettering. I’ll miss the current livery, though, as I think it’s a classic and stood up well over the years.
Change of any kind will bring criticism and one of the elements many are expressing distaste for is the new “eagle,” or what American is calling a flight symbol.
And when American announced they’d be updating their look early in 2012, many designers got busy. Here’s one of the most widely liked concepts from Anthony Harding:
He modernized the eagle, maintained a red, white and blue (and silver) color palette, and even kept the popular “AA” going, I owe a huge thanks to Anthony for allowing me to show his design here and I asked him what he thought of American’s new look:
I’m highly impressed with what American Airlines revealed today. To me, it’s exciting, eye-catching, and it feels appropriate for their vision of a modernized American Airlines. Where so many modern airline liveries feel underwhelming to me and seem to lack passion, American’s bold new livery feels like an emphatic statement of confidence in the airline’s future.
A very nice critique indeed! But what say you? I’d love to hear your choice if you had to pick between the two. And I also welcome criticism of my own approval of American’s new look.